Got a workforce, CSR
or brand problem?
We solve it end to end.
From Emiratisation to CSR to flagship brand campaigns, we design, assemble and deliver the initiatives, programs and campaigns governments, corporates and institutions need across the UAE.
Is your job post not attracting Emirati talent?
We design employer branding, graduate engagement, university partnerships and workforce initiatives that strengthen your Emiratisation strategy.
Is your CSR budget producing impact, or just a press release?
We design meaningful experiences that create measurable social impact.
Tired of running one campaign through five different vendors?
We activate communities, creators and strategic partners to build a brand people actually want to work for.
Are you struggling in any stage of Emiratisation?
We've transformed hundreds of Emiratisation journeys, 3x faster - helping businesses stay ahead of quotas and avoid hefty fines.
Attraction
- Employer Branding Campaigns
- Graduate Recruitment Campaigns
- National Career Campaigns
- Career Festivals
- "Challenge & Win A Job" Experiences
Retention
- Employee Engagement Campaigns
- Career Growth Frameworks
- Mentorship Networks
- Recognition Programmes
- Reverse Mentorship
Upskilling
- Future Skills Academies
- AI Upskilling
- Leadership Bootcamps
- Soft Skills Programmes
- Commercial Readiness
Trusted by governments, corporates and institutions across the UAE
7 Years of Trust
Delivered with partners across government, corporate and education
Great initiatives don't fail because of bad strategy.
They fail because execution is fragmented.
Right now you're likely coordinating creative agencies, event houses, content studios, universities, SMEs, creators and tech vendors - instead of focusing on the outcome you actually need.
OUTCOME
One partner. Manages multiple.
Pupilar becomes your strategic execution partner.
You stay focused on your objectives.
We build solutions around your priorities.
Build, develop, and retain exceptional talent.
We design programs across Emiratisation, university engagement, leadership development, upskilling, and retention to strengthen your workforce at every stage.
- Challenge & Win a Job (DWTC)
- NextGen Talent Fest 2025
- AGF Career Readiness Day
- GITEX Skill-Based Hiring
Create CSR initiatives that leave a lasting social impact.
We design purpose-led initiatives that engage employees, strengthen communities, and create meaningful impact aligned with your organisational goals.
- Hair Wash Van for Drivers
- Ice Cream Giveaway for Captains
- Labour Camp Wellness Drive
- COP28 Green Skills Awareness Drive
Build a brand people remember and aspire to be part of.
We create campaigns, experiences, and storytelling that strengthen your employer brand, elevate your reputation, and build lasting connections that endure beyond a single campaign.
- Pan Emirates NextGen Roadshow
- HRxYouth Majlis Series (60+ sessions)
- SME Business Highlights docuseries
Every initiative is powered by three specialist teams.
Three engines. One relationship. One outcome.
Pupilar Creates
Designing strategic initiatives, campaigns, and ecosystem partnerships.
Pupilar Labs
Developing programs that build long-term capability.
Pupilar Events
Career fairs, summits, roadshows and festivals that bring initiatives to life.
Strategy is easy. Execution isn't.
Every initiative is powered by a curated ecosystem of specialist SMEs and delivery partners.
Building talent & creating impact isn't a one-day event. It's a continuous journey.
The Pupilar Community connects emerging talent with mentors, employers, and industry through experiences that develop skills, leadership, confidence, and meaningful professional relationships.
The Pupilar Model
Discover
Define the challenge, audience and desired outcome.
Design
Shape the strategy and engagement journey.
Assemble
Curate the right ecosystem of SMEs and specialists.
Deliver
Execute seamlessly, end to end.
Measure
Track participation, outcomes and long-term impact.
Multiplying the impact
Top 30 Founders & Businesses
Read more
2024 - Top 8 Women in Tech Startups of UAE
Read more
2023 - Runner Up Winners, Reality Show
Read more
2023 - Breaking the Biases Founders
Read more
2022 - Featured Entrepreneurs & Business
Read more
2022 - Building the NextGen Business
Read more
2025 - NextGen Career Fest
Read more
2026 - Captain Appreciation Drive by Pupilar, Majra, Careem, Passive Blessings
Read more
2023 - Green Skills Fair by Pupilar and Partners
Read moreQuestions worth answering upfront
How is this different from hiring an agency?+
Agencies sell one service. We assemble and manage a full ecosystem around one outcome - one relationship instead of five.
Do you replace our internal HR, marketing or CSR team?+
No, we work alongside them. You set the objective; we run delivery.
We already work with an Emiratisation consultant - does this replace them?+
Not necessarily. We often slot in as the execution layer around an existing strategy.
How fast can something launch?+
Our ecosystem model moves roughly 3x faster than assembling vendors in-house.
What if our need doesn't fit Talent, CSR or Brand?+
That's what Strategic Initiatives is for - when the challenge doesn't fit a box, we design it from scratch.
Towards Zero Youth Unemployment.
Every campaign, program and event we deliver feeds one mission - connecting 100,000 youth to the partners who can hire, train and champion them.
This is the wing of Pupilar that doesn't sell. It's why we build.
Let's build something
people will remember.
Whether it's an Emiratisation challenge, a CSR initiative or a flagship brand campaign - let's explore what's possible.
Book Your Strategy Session →